Security · 🇺🇸 United States search demand

1Password vs LastPass

By monthly Google search volume, 1Password leads with 201,000 searches/mo — about 1.0× LastPass's 201,000.

1Password

Higher demand

201,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$0.73

CPC

MEDIUM

Competition

LastPass

201,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable 0% over 12 months

informational

Intent

$1.04

CPC

LOW

Competition

The takeaway

1Password has 1.0× the search demand of LastPass and is trending up, while LastPass shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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