SEO Tools · 🇺🇸 United States search demand

Ahrefs vs Moz

By monthly Google search volume, Ahrefs leads with 49,500 searches/mo — about 5.0× Moz's 9,900.

Ahrefs

Higher demand

49,500

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable -9% over 12 months

informational

Intent

$17.19

CPC

LOW

Competition

Moz

9,900

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -25% over 12 months

informational

Intent

$14.7

CPC

LOW

Competition

The takeaway

Ahrefs has 5.0× the search demand of Moz and is the larger market, while Moz shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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