Ecommerce Marketplaces · 🇺🇸 United States search demand

Amazon vs Etsy

By monthly Google search volume, Amazon leads with 151,000,000 searches/mo — about 13.6× Etsy's 11,100,000.

Amazon

Higher demand

151,000,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable 0% over 12 months

informational

Intent

$0.02

CPC

LOW

Competition

Etsy

11,100,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$0.07

CPC

HIGH

Competition

The takeaway

Amazon has 13.6× the search demand of Etsy and is the larger market, while Etsy shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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