Smartwatches · 🇺🇸 United States search demand

Apple Watch vs Garmin

By monthly Google search volume, Apple Watch leads with 1,500,000 searches/mo — about 3.3× Garmin's 450,000.

Apple Watch

Higher demand

1,500,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -19% over 12 months

informational

Intent

$0.87

CPC

HIGH

Competition

Garmin

450,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable 0% over 12 months

informational

Intent

$0.74

CPC

HIGH

Competition

The takeaway

Apple Watch has 3.3× the search demand of Garmin and is the larger market, while Garmin shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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