Email Newsletter · 🇺🇸 United States search demand

Beehiiv vs Substack

By monthly Google search volume, Substack leads with 550,000 searches/mo — about 20.3× Beehiiv's 27,100.

Beehiiv

27,100

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +34% over 12 months

informational

Intent

$0.76

CPC

MEDIUM

Competition

Substack

Higher demand

550,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +36% over 12 months

informational

Intent

$0.64

CPC

LOW

Competition

The takeaway

Substack has 20.3× the search demand of Beehiiv and is trending up, while Beehiiv shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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