Design Tools · 🇺🇸 United States search demand

Canva vs Adobe Express

By monthly Google search volume, Canva leads with 24,900,000 searches/mo — about 55.3× Adobe Express's 450,000.

Canva

Higher demand

24,900,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +122% over 12 months

informational

Intent

$3.43

CPC

LOW

Competition

Adobe Express

450,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +49% over 12 months

informational

Intent

$0.29

CPC

LOW

Competition

The takeaway

Canva has 55.3× the search demand of Adobe Express and is trending up, while Adobe Express shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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