Design Tools · 🇺🇸 United States search demand

Canva vs Figma

By monthly Google search volume, Canva leads with 24,900,000 searches/mo — about 45.3× Figma's 550,000.

Canva

Higher demand

24,900,000

searches / month

JulJun

▲ Rising +64% over 12 months

informational

Intent

$2.76

CPC

LOW

Competition

Figma

550,000

searches / month

JulJun

▬ Stable -1% over 12 months

informational

Intent

$1.1

CPC

LOW

Competition

The takeaway

Canva has 45.3× the search demand of Figma and is trending up, while Figma shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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