CRM · 🇺🇸 United States search demand

Close CRM vs HubSpot

By monthly Google search volume, HubSpot leads with 368,000 searches/mo — about 68.1× Close CRM's 5,400.

Close CRM

5,400

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +36% over 12 months

informational

Intent

$7.04

CPC

MEDIUM

Competition

HubSpot

Higher demand

368,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$9.38

CPC

MEDIUM

Competition

The takeaway

HubSpot has 68.1× the search demand of Close CRM and is trending up, while Close CRM shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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