Email Marketing · 🇺🇸 United States search demand

ConvertKit vs Mailchimp

By monthly Google search volume, Mailchimp leads with 450,000 searches/mo — about 30.4× ConvertKit's 14,800.

ConvertKit

14,800

searches / month

JulJun

▼ Declining -64% over 12 months

informational

Intent

$5.19

CPC

MEDIUM

Competition

Mailchimp

Higher demand

450,000

searches / month

JulJun

▬ Stable -6% over 12 months

informational

Intent

$4.1

CPC

MEDIUM

Competition

The takeaway

Mailchimp has 30.4× the search demand of ConvertKit and is the larger market, while ConvertKit shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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