Customer Support Β· πŸ‡ΊπŸ‡Έ United States search demand

Crisp vs Intercom

By monthly Google search volume, Crisp leads with 60,500 searches/mo β€” about 1.5Γ— Intercom's 40,500.

Crisp

Higher demand
60,500
searches / month
JulJun*

* Jun data is in progress β€” full month not yet complete.

β–¬ Stable -10% over 12 months
informational
Intent
$1.18
CPC
LOW
Competition

Intercom

40,500
searches / month
JulJun*

* Jun data is in progress β€” full month not yet complete.

β–¬ Stable -9% over 12 months
informational
Intent
$12.09
CPC
MEDIUM
Competition

The takeaway

Crisp has 1.5Γ— the search demand of Intercom and is the larger market, while Intercom shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity β€” and the competition β€” really is.

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