Design Tools · 🇺🇸 United States search demand

Figma vs Adobe XD

By monthly Google search volume, Figma leads with 550,000 searches/mo — about 67.9× Adobe XD's 8,100.

Figma

Higher demand

550,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable -8% over 12 months

informational

Intent

$1.26

CPC

LOW

Competition

Adobe XD

8,100

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -45% over 12 months

informational

Intent

$4.76

CPC

LOW

Competition

The takeaway

Figma has 67.9× the search demand of Adobe XD and is the larger market, while Adobe XD shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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