Dev Tools · 🇺🇸 United States search demand

GitHub vs GitLab

By monthly Google search volume, GitHub leads with 1,500,000 searches/mo — about 16.6× GitLab's 90,500.

GitHub

Higher demand

1,500,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +82% over 12 months

informational

Intent

$5.23

CPC

LOW

Competition

GitLab

90,500

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +34% over 12 months

informational

Intent

$3.88

CPC

LOW

Competition

The takeaway

GitHub has 16.6× the search demand of GitLab and is trending up, while GitLab shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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