Advertising · 🇺🇸 United States search demand

Google Ads vs Facebook Ads

By monthly Google search volume, Google Ads leads with 550,000 searches/mo — about 13.6× Facebook Ads's 40,500.

Google Ads

Higher demand

550,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable +10% over 12 months

informational

Intent

$9.16

CPC

MEDIUM

Competition

Facebook Ads

40,500

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$15.91

CPC

MEDIUM

Competition

The takeaway

Google Ads has 13.6× the search demand of Facebook Ads and is the larger market, while Facebook Ads shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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