Productivity Suites · 🇺🇸 United States search demand

Google Workspace vs Microsoft 365

By monthly Google search volume, Microsoft 365 leads with 1,830,000 searches/mo — about 5.0× Google Workspace's 368,000.

Google Workspace

368,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$7.74

CPC

MEDIUM

Competition

Microsoft 365

Higher demand

1,830,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$4.93

CPC

LOW

Competition

The takeaway

Microsoft 365 has 5.0× the search demand of Google Workspace and is trending up, while Google Workspace shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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