Payroll · 🇺🇸 United States search demand
Gusto vs ADP
By monthly Google search volume, ADP leads with 2,740,000 searches/mo — about 5.0× Gusto's 550,000.
Gusto
550,000
searches / month
JulJun
▬ Stable +15% over 12 months
informational
Intent
$9.9
CPC
MEDIUM
Competition
ADP
Higher demand2,740,000
searches / month
JulJun
▬ Stable +15% over 12 months
informational
Intent
$8.29
CPC
LOW
Competition
The takeaway
ADP has 5.0× the search demand of Gusto and is the larger market, while Gusto shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.
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