Meal Kits · 🇺🇸 United States search demand

HelloFresh vs EveryPlate

By monthly Google search volume, HelloFresh leads with 246,000 searches/mo — about 5.0× EveryPlate's 49,500.

HelloFresh

Higher demand

246,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$7.15

CPC

HIGH

Competition

EveryPlate

49,500

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$4.72

CPC

HIGH

Competition

The takeaway

HelloFresh has 5.0× the search demand of EveryPlate and is trending up, while EveryPlate shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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