Analytics · 🇺🇸 United States search demand

Hotjar vs FullStory

By monthly Google search volume, Hotjar leads with 12,100 searches/mo — about 2.2× FullStory's 5,400.

Hotjar

Higher demand

12,100

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -64% over 12 months

informational

Intent

$32.69

CPC

MEDIUM

Competition

FullStory

5,400

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -46% over 12 months

informational

Intent

$13.24

CPC

MEDIUM

Competition

The takeaway

Hotjar has 2.2× the search demand of FullStory and is the larger market, while FullStory shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

Founder & Investor Tool

How much is your startup worth?

Calculate your company valuation ranges instantly based on revenue, growth rates, and margins using public PSR multiples.

Simulate Valuation Free →

Want the full strategic breakdown?

This compares two head terms. The OzIntel Engine maps the entire keyword landscape around them — intent, patterns and the moves your competitors are missing.

Analyze My Market →