Marketing Automation · 🇺🇸 United States search demand

HubSpot vs Marketo

By monthly Google search volume, HubSpot leads with 368,000 searches/mo — about 37.2× Marketo's 9,900.

HubSpot

Higher demand

368,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$9.38

CPC

MEDIUM

Competition

Marketo

9,900

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$12.7

CPC

MEDIUM

Competition

The takeaway

HubSpot has 37.2× the search demand of Marketo and is trending up, while Marketo shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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