Customer Support · 🇺🇸 United States search demand

Intercom vs Drift

By monthly Google search volume, Drift leads with 201,000 searches/mo — about 5.0× Intercom's 40,500.

Intercom

40,500

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable -9% over 12 months

informational

Intent

$12.09

CPC

MEDIUM

Competition

Drift

Higher demand

201,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +49% over 12 months

informational

Intent

$0.23

CPC

LOW

Competition

The takeaway

Drift has 5.0× the search demand of Intercom and is trending up, while Intercom shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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