HR Performance · 🇺🇸 United States search demand

Lattice vs 15Five

By monthly Google search volume, Lattice leads with 90,500 searches/mo — about 13.7× 15Five's 6,600.

Lattice

Higher demand

90,500

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$3.99

CPC

HIGH

Competition

15Five

6,600

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -40% over 12 months

informational

Intent

$14.38

CPC

MEDIUM

Competition

The takeaway

Lattice has 13.7× the search demand of 15Five and is trending up, while 15Five shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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