Video Communication · 🇺🇸 United States search demand

Loom vs Vidyard

By monthly Google search volume, Loom leads with 246,000 searches/mo — about 24.8× Vidyard's 9,900.

Loom

Higher demand

246,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$2.13

CPC

LOW

Competition

Vidyard

9,900

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$9.25

CPC

LOW

Competition

The takeaway

Loom has 24.8× the search demand of Vidyard and is trending up, while Vidyard shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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