Design & Whiteboarding · 🇺🇸 United States search demand

Miro vs Figma

By monthly Google search volume, Figma leads with 550,000 searches/mo — about 4.1× Miro's 135,000.

Miro

135,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable +11% over 12 months

informational

Intent

$5.86

CPC

LOW

Competition

Figma

Higher demand

550,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable -8% over 12 months

informational

Intent

$1.26

CPC

LOW

Competition

The takeaway

Figma has 4.1× the search demand of Miro and is the larger market, while Miro shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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