Whiteboarding · 🇺🇸 United States search demand

Miro vs Mural

By monthly Google search volume, Miro leads with 135,000 searches/mo — about 1.5× Mural's 90,500.

Miro

Higher demand

135,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable +11% over 12 months

informational

Intent

$5.86

CPC

LOW

Competition

Mural

90,500

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$0.99

CPC

LOW

Competition

The takeaway

Miro has 1.5× the search demand of Mural and is the larger market, while Mural shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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