Streaming · 🇺🇸 United States search demand

Netflix vs Hulu

By monthly Google search volume, Netflix leads with 11,100,000 searches/mo — about 2.7× Hulu's 4,090,000.

Netflix

Higher demand

11,100,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$6.04

CPC

LOW

Competition

Hulu

4,090,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable -9% over 12 months

informational

Intent

$2.31

CPC

LOW

Competition

The takeaway

Netflix has 2.7× the search demand of Hulu and is the larger market, while Hulu shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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