Security & SSO · 🇺🇸 United States search demand

Okta vs OneLogin

By monthly Google search volume, Okta leads with 368,000 searches/mo — about 6.1× OneLogin's 60,500.

Okta

Higher demand

368,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable 0% over 12 months

informational

Intent

$1.49

CPC

LOW

Competition

OneLogin

60,500

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

navigational

Intent

$2.52

CPC

LOW

Competition

The takeaway

Okta has 6.1× the search demand of OneLogin and is the larger market, while OneLogin shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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