HR & Payroll · 🇺🇸 United States search demand

Rippling vs Gusto

By monthly Google search volume, Gusto leads with 550,000 searches/mo — about 1.8× Rippling's 301,000.

Rippling

301,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$6.47

CPC

MEDIUM

Competition

Gusto

Higher demand

550,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$13.1

CPC

MEDIUM

Competition

The takeaway

Gusto has 1.8× the search demand of Rippling and is trending up, while Rippling shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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