Selling Platforms · 🇺🇸 United States search demand

Shopify vs Etsy

By monthly Google search volume, Etsy leads with 11,100,000 searches/mo — about 11.1× Shopify's 1,000,000.

Shopify

1,000,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable 0% over 12 months

informational

Intent

$4.2

CPC

MEDIUM

Competition

Etsy

Higher demand

11,100,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$0.07

CPC

HIGH

Competition

The takeaway

Etsy has 11.1× the search demand of Shopify and is the larger market, while Shopify shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

Founder & Investor Tool

How much is your startup worth?

Calculate your company valuation ranges instantly based on revenue, growth rates, and margins using public PSR multiples.

Simulate Valuation Free →

Want the full strategic breakdown?

This compares two head terms. The OzIntel Engine maps the entire keyword landscape around them — intent, patterns and the moves your competitors are missing.

Analyze My Market →