Team Communication · 🇺🇸 United States search demand

Slack vs Discord

By monthly Google search volume, Discord leads with 6,120,000 searches/mo — about 6.1× Slack's 1,000,000.

Slack

1,000,000

searches / month

JulJun

▬ Stable +15% over 12 months

informational

Intent

$4.78

CPC

LOW

Competition

Discord

Higher demand

6,120,000

searches / month

JulJun

▬ Stable -12% over 12 months

informational

Intent

$3.34

CPC

LOW

Competition

The takeaway

Discord has 6.1× the search demand of Slack and is the larger market, while Slack shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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