Team Communication · 🇺🇸 United States search demand

Slack vs Google Chat

By monthly Google search volume, Slack leads with 1,000,000 searches/mo — about 1.2× Google Chat's 823,000.

Slack

Higher demand

1,000,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$5.61

CPC

LOW

Competition

Google Chat

823,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +36% over 12 months

informational

Intent

$2.68

CPC

LOW

Competition

The takeaway

Slack has 1.2× the search demand of Google Chat and is trending up, while Google Chat shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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