Data & BI · 🇺🇸 United States search demand

Tableau vs Power BI

By monthly Google search volume, Power BI leads with 368,000 searches/mo — about 2.2× Tableau's 165,000.

Tableau

165,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable -9% over 12 months

informational

Intent

$4.24

CPC

LOW

Competition

Power BI

Higher demand

368,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable 0% over 12 months

informational

Intent

$9.34

CPC

LOW

Competition

The takeaway

Power BI has 2.2× the search demand of Tableau and is the larger market, while Tableau shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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