Project Management · 🇺🇸 United States search demand

Trello vs Asana

By monthly Google search volume, Asana leads with 301,000 searches/mo — about 1.2× Trello's 246,000.

Trello

246,000

searches / month

JulJun

▼ Declining -18% over 12 months

informational

Intent

$26.03

CPC

MEDIUM

Competition

Asana

Higher demand

301,000

searches / month

JulJun

▬ Stable 0% over 12 months

informational

Intent

$3.94

CPC

MEDIUM

Competition

The takeaway

Asana has 1.2× the search demand of Trello and is the larger market, while Trello shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

Want the full strategic breakdown?

This compares two head terms. The OzIntel Engine maps the entire keyword landscape around them — intent, patterns and the moves your competitors are missing.

Analyze My Market →