Freelance Platforms · 🇺🇸 United States search demand

Upwork vs Fiverr

By monthly Google search volume, Fiverr leads with 823,000 searches/mo — about 2.2× Upwork's 368,000.

Upwork

368,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -18% over 12 months

informational

Intent

$2.58

CPC

MEDIUM

Competition

Fiverr

Higher demand

823,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▼ Declining -26% over 12 months

informational

Intent

$1.51

CPC

MEDIUM

Competition

The takeaway

Fiverr has 2.2× the search demand of Upwork and is the larger market, while Upwork shows declining demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

Founder & Investor Tool

How much is your startup worth?

Calculate your company valuation ranges instantly based on revenue, growth rates, and margins using public PSR multiples.

Simulate Valuation Free →

Want the full strategic breakdown?

This compares two head terms. The OzIntel Engine maps the entire keyword landscape around them — intent, patterns and the moves your competitors are missing.

Analyze My Market →