Website Builders · 🇺🇸 United States search demand

Webflow vs WordPress

By monthly Google search volume, WordPress leads with 246,000 searches/mo — about 2.7× Webflow's 90,500.

Webflow

90,500

searches / month

JulJun

▬ Stable -6% over 12 months

informational

Intent

$2.28

CPC

MEDIUM

Competition

WordPress

Higher demand

246,000

searches / month

JulJun

▲ Rising +22% over 12 months

informational

Intent

$4.25

CPC

MEDIUM

Competition

The takeaway

WordPress has 2.7× the search demand of Webflow and is trending up, while Webflow shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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