Website Builders · 🇺🇸 United States search demand

Wix vs Squarespace

By monthly Google search volume, Wix leads with 673,000 searches/mo — about 1.0× Squarespace's 673,000.

Wix

Higher demand

673,000

searches / month

JulJun

▬ Stable +7% over 12 months

informational

Intent

$1.89

CPC

MEDIUM

Competition

Squarespace

673,000

searches / month

JulJun

▬ Stable +14% over 12 months

informational

Intent

$1.66

CPC

MEDIUM

Competition

The takeaway

Wix has 1.0× the search demand of Squarespace and is the larger market, while Squarespace shows stable demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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