Blogging Platforms · 🇺🇸 United States search demand

WordPress vs Ghost

By monthly Google search volume, Ghost leads with 550,000 searches/mo — about 2.2× WordPress's 246,000.

WordPress

246,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +36% over 12 months

informational

Intent

$5.01

CPC

MEDIUM

Competition

Ghost

Higher demand

550,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▬ Stable 0% over 12 months

informational

Intent

$0.86

CPC

LOW

Competition

The takeaway

Ghost has 2.2× the search demand of WordPress and is trending up, while WordPress shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

Founder & Investor Tool

How much is your startup worth?

Calculate your company valuation ranges instantly based on revenue, growth rates, and margins using public PSR multiples.

Simulate Valuation Free →

Want the full strategic breakdown?

This compares two head terms. The OzIntel Engine maps the entire keyword landscape around them — intent, patterns and the moves your competitors are missing.

Analyze My Market →