Website Builders · 🇺🇸 United States search demand

WordPress vs Squarespace

By monthly Google search volume, Squarespace leads with 673,000 searches/mo — about 2.7× WordPress's 246,000.

WordPress

246,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +36% over 12 months

informational

Intent

$5.01

CPC

MEDIUM

Competition

Squarespace

Higher demand

673,000

searches / month

JulJun*

* Jun data is in progress — full month not yet complete.

▲ Rising +22% over 12 months

informational

Intent

$1.54

CPC

MEDIUM

Competition

The takeaway

Squarespace has 2.7× the search demand of WordPress and is trending up, while WordPress shows rising demand. For positioning, content and ad strategy, that gap decides where the opportunity — and the competition — really is.

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